It was not that long ago that Ezugi debuted a new Indian themed studio. The goal was to create a space that is very reminiscent of our culture. It takes some popular Indian casino games and invites players from across the world to enjoy a piece of India. We were quite happy to hear the news when it first came up. After all, it was proof we were a notable enough market for Ezugi’s move to be profitable.
Now, we get even more proof that thrilling titles offered in the Indian studio are an increasingly global phenomenon. Titles like Andar Bahar, Teen Patti and Lucky 7 have become success stories even outside of our country. Another interesting market opened up for Indian games recently, in South Africa!
On September 16th, Evolution Gaming and its subsidiary Ezugi announced an extension of their successful partnership with Hollywoodbets. The operator is a leading South African bookmarker, and will now be able to provide Ezugi’s Indian live dealer games. This builds on an already established agreement in May, which bought in a variety of live casino releases by both developers.
This arrangement is a big plus for Hollywoodbets, which holds a dominant market share with the local South African Indian population in KwaZulu-Natal. Dermot O’Connell, commenting on the agreement, said: “the four ‘Indian games’ are being added to meet player demand from Indian players living in South Africa.”
Ezugi and Evolution Gaming are no doubt satisfied with this arrangement, too. After all, Hollywoodbets is South Africa’s premier betting brand. It leads the way with online, cell phone and telephonic betting, allowing punters to place their bets anytime, anywhere.
Dean Finger, CEO of Evolution Services South Africa, added, “Localised and culture-specific games are part of Ezugi’s offering.” He also said, “We are delighted to further extend Hollywoodbet’s live dealer offerings to meet the needs of specific customer groups.”
Just two days later, Evolution and Ezugi would sign an agreement with Turfsport, another South African sport-betting supplier. Through the integration, the operator would be able to host some of the greatest games these two software providers created. This time around, Indian casino games like Andar Bahar were not included.
However, it does show an obvious trend emerging. As the Indian population in South Africa grows more prominent, so will our casino games. It will spread from them to other players, and lead to even more future growth. Something everyone involved in this agreement is no doubt banking on!
For us at Indian Casino Club, this is a beneficial arrangement all around. We as players get diverse games, and developers get more profit. With a bit of luck, we might see even more releases inspired by Indian games in the future. Until that time comes, we will see you at the Teen Patti tables!